IMC Connect! 2023 proved to be a pinnacle event in the realm of integrated marketing communications. From March 29th to March 30th, the event was a bustling hub of knowledge, innovation, and collaboration, bringing together leading industry professionals, esteemed academics, and enthusiastic students. Sponsored by Boeing and The Graduate Hotels, the event not only provided a platform for thought-provoking discussions but also fostered invaluable connections and insights.

The event commenced with an Exclusive Networking Reception at Dean Hickerson's home, setting a convivial tone for the days ahead. The sessions delved deep into the core of communication strategies, including a class talk by Natashia Gregoire from Amazon, focusing on best practices in communicating with internal stakeholders. The Research Roundtable, led by prominent scholars, explored the nuances of research centers and industry partnerships, shedding light on cutting-edge academic endeavors. For PRSSA members, the "Public Relations Crisis Lab" provided a dynamic platform to test their crisis management skills under real-time scenarios, guided by industry experts.

IMC Connect! 2023 exemplified the power of integrated marketing communications to bridge gaps, spark innovation, and shape the future of the industry. Stay tuned for IMC Connect! 2024, where the journey continues, and new opportunities for programming and knowledge await!